The first plan costs $59.94 for three meals per week while the family plan with four serves for two meals costs $69.92, and another for four meals per week at $139.84. Blue Apron has two plans a two-person plan and a family plan. When announcing the partnership, Blue Apron noted that consumers would be offered a rotating selection of recipes that conform to the Weight Watchers freestyle program, which strives to inspire healthy habits.Ī review by Lee (2016), noted that Blue Apron offered the lowest-priced services in their delivered meals tests. Blue Apron also partnered with Weight Watchers to boost their brand (Seal, 2019).
Their business model assures farmers market for their produce. The company works with farmers to ensure that all their products are fresh and healthy for people. The Company has a wide vast of cooking techniques, flavors, and ingredients essential for making food that is both healthy and delicious. Each week, the company supplies hundreds of thousands of customers with prepared meals, pre-measured ingredients, and recipes necessary for preparing delicious and healthy meals at home. Make home cooking accessible to everyone.īlue Apron operations are based on making home-cooked meals accessible to everyone.This model gives Blue Apron customers access to quality and healthy food. Their services also include prepared meals that are delivered to your door-step. All the clients need to do is to prepare meals. Therefore, the Blue Apron founders aimed to bridge this gap by providing their clients with recipes and pre-portioned recipes.
It is also time-consuming, difficult, and expensive to find trustworthy recipes. Some people like trying new ingredients, techniques, or recipes but they are inaccessible. Food is part of our lives, and people need it to survive. We believe that sharing home-cooked meals with our families and loved ones is a crucial way to demonstrate our values and affection. Blue Apron’s mission is “ to make incredible home cooking accessible to everyone.” (Blue Apron, 2019).
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